Best known as the “granola man” around the University School campus, eighth-grader William Willoughby caught the entrepreneurial bug hawking his Hola Granola mix at school events and farmers markets. Last month, Willoughby sold out of hundreds of dollars of his secret-ingredient granola in less than three hours manning a booth through the Youth Entrepreneur Market, a new program at Shaker Square & Crocker Park North Union Farmers Markets. The program is funded by The Burton D. Morgan Foundation and The Veale Foundation, and it’s designed for youngsters with startups.
Crain’s Cleveland Business – Students get down to business